RORY L. STEVENS
Designer
What is a Divorce Lien?
Motion Graphic
Background
DivorceLiens.com is a website owned by Wall Street Brokers, Inc., a family owned business which has been running since 1974. The company is in the business of buying seller financed real estate notes, but often, they buy divorce liens.
Situation
A new website has been built for DivorceLiens.com. Initially, illustrations were made for the website to use in a slideshow at the top of the landing page. However, it was decided that stock photography would be more aesthetically pleasing and appropriate for the website instead of the illustrations. But there still may be use for the illustrations.
Objectives
Using the illustrations, create a motion graphic video which explains what a divorce lien is.
Target Audience
People in their 40s to 50s. People who are old enough to not only have been married and divorced, but to also have bought and owned a house long enough for there to be equity for the divorce lien to be worth anything. People who need money right away, or perhaps who would prefer to sever financial ties with their ex-spouses. Lawyers who may have clients to refer.
Tone
Bright, cheerful to counteract the depressing topic.
